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Haydon Unveils New Brand Identity Reflecting Company's Transformation and Focus on Customer Experience     

WAYNE, NJ, 1/10/2024 — Haydon Corporation, a national leader in metal framing, rooftop support, and baseboard heating systems, unveiled a new brand campaign this week, including a new identity and core values, reflecting the company's transformation of its culture and a redefined strategy focused on delivering exceptional customer experiences. Haydon's new brand represents a people-first commitment to the company's purpose of realizing untapped potential.  

The new brand emerges from the best of who Haydon is today, while setting ambitious standards for the company they aspire to become. Haydon focuses on delivering unparalleled quality, service, and value while striving to create solutions that address customer challenges, unmet market needs, and generate positive transformation in the construction industry. In early 2024, as part of the rebranding, Haydon is investing in tools and technology, including an enhanced website, providing a more intuitive navigation experience and seamless interactions with Haydon's quoting and ordering tools. Haydon will also officially expand its distribution footprint by opening its state-of-the-art facility in Stow, Ohio. Strategically located to better service the growing demand of the Midwest market, the new facility will provide shorter lead times, increased inventory, and more reliable service.  

"While our business has transformed dramatically over the past two years, our commitment to a family-owned, people-first culture has remained steadfast," said Heather Smith, Vice President of Brand, Marketing, and Customer Experience. "The rebrand marks a new Haydon both inside and out, with our strategy hyper-focused on living our values and on a deepened commitment to meeting and overserving the evolving needs of our core customers. Looking into 2024, we are excited to learn from and grow with our customers and partners by providing quality products, building strong relationships, and creating exceptional customer experiences.”  

The new brand identity was revealed to Haydon associates with a values-first internal launch day they called Haydon Day in mid-October. It was then shown externally at the Specialty Tools & Fasteners Distributors Association (STAFDA) conference in early November. Into the new year, the team will continue to engage in, and support industry events and associations focused on education, advocacy, and innovation.  

As Haydon looks to the future, the company remains dedicated to driving progress and realizing untapped potential, which creates mutual value for customers and partners. Learn more about Haydon's progress and see the new spark by viewing the We Are Haydon Video.    

For inquiries, please contact:      

Elizabeth Taylor, Marketing & Communications Leader – 989-326-2123 –      


About Haydon   

Haydon Corporation is a US-owned, US-based national manufacturer of high-quality metal framing, rooftop support, and baseboard heating systems for various commercial, residential, infrastructure, and industrial construction applications. A committed family company, Haydon provides a local supplier's personal and flexible approach with a national leader's broad capabilities and reach. With a dedicated and knowledgeable team and locations in California, New Jersey, Ohio, and Texas, Haydon is strategically positioned to provide exceptional service to the market. Committed to the highest ethical standards, the people-first culture is the heart of who Haydon is and how they do business. Through unwavering customer partnerships and continuous improvement since its establishment in 1956, Haydon's product offerings have evolved to meet customer and market needs. From the manufacturing floor and beyond, Haydon seeks to realize untapped potential and promises to bring the spark to create lasting community impact, solve real problems in the construction industry, and generate positive change for a more sustainable tomorrow. To learn more visit and follow them on LinkedIn. 

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